THE FIRST STEP WAS DESIGNING A COLLECTION OF EIGHTEEN CUSTOM COFFEE BAG STICKERS, EACH FEATURING THE BRAND'S SIGNATURE GIRL HOLDING A COFFEE CUP. WHILE MAINTAINING A COHESIVE IDENTITY, EVERY STICKER WAS UNIQUELY ILLUSTRATED WITH COLORS, DETAILS, AND ELEMENTS INSPIRED BY ITS INDIVIDUAL COFFEE FLAVOR.

THE NEXT PHASE INVOLVED DESIGNING FOUR CUSTOM COFFEE BAGS USING THE VENDOR'S TEMPLATE. EACH BAG HAS A DIFFERENT VISION- VINTAGE, TRENDY, EARTHY, AND MINIMALIST WHILE STILL MAINTAINING A COHESIVE BRAND IDENTITY. WITH MULTIPLE CLIENT MEETINGS, EACH DESIGN WAS REFINED TO MATCH THE CLIENT'S VISION.

THE FINAL PHASE WAS DESIGNING A COFFEE CATALOG. THE CATALOG SHOWCASED ALL OF THE SIGNATURE COFFEE BLENDS, COMPLETE WITH TASTING NOTES, AND BRAND STORYTELLING. IT ALSO HIGHLIGHTED THE COMPANY'S PRIVATE LABEL AND BAG PROGRAM, CREATING A POLISHED SALES TOOL.